Africa, experienced privately.
Designed entirely around your family.
The Inspiration
House of Wild was shaped over years spent travelling through Africa, long before we became parents.
Through my work and our travels, we experienced some of the continent’s most exceptional lodges. But more than that, we observed. We spent time with owners, spoke to guests, and began to understand what truly makes a safari feel extraordinary. Not just in design, but in how it is experienced.
Over time, we found ourselves mentally curating itineraries. Not based on what was considered the best, but on what felt right for different people. Because there is no single perfect safari. Only the one that is right for you.
That perspective shifted entirely when our daughter Bradley was born.
We returned to Africa not just as travellers, but as parents. And suddenly, everything changed. The pace, the priorities, and the questions we were asking all became different.
We realised that travelling with a child requires a far more considered approach. The details that are often overlooked became essential. A cot in the room. Thoughtful meal preparation. Trusted childcare. Flexibility in how each day unfolds.
And then there were the assumptions.
That you need to wait.
That young children do not belong on safari.
That the experience is only designed for a certain age.
We quickly learned that this is not entirely true. But navigating it requires knowledge, access, and careful planning.
At the same time, one thing remained non-negotiable.
We did not want to compromise.
We still wanted the beauty, the design, and the level of hospitality that defines Africa at its best. We wanted to feel looked after without needing to ask. We wanted something seamless, considered, and deeply personal. For us as adults, and for Bradley.
As I began sharing more of our travels, the questions started to come in.
Can you take a baby on safari?
Where would you go?
Is it safe?
Do we need to wait?
What became clear is that families weren’t unsure about wanting Africa. They simply didn’t know how.
House of Wild was created in response to that.
Not as a traditional travel agency, but as a more considered way to access Africa. One that is entirely shaped around your family.
A way of travelling where nothing feels overwhelming, everything feels intentional, and the experience unfolds exactly as it should.
Where you do not have to wait for the right age or the right time.
Just the right way to experience it.
What Makes This Different
House of Wild is not built on listings or availability.
It is built on lived experience.
Over the years, we have travelled extensively through Africa, first as a couple, and now as a family. Experiencing the same lodges through entirely different lenses is what shaped everything.
Because a safari designed for two is not the same as one designed for a family.
We work with a small number of families each year, allowing every journey to be deeply personal. There is no volume, no templated itineraries, and no attempt to make one experience fit all.
Every recommendation is intentional.
Our portfolio is deliberately focused across a handful of regions. South Africa, Namibia, Kenya, Zimbabwe, and select parts of Botswana. Each chosen for their ability to offer exceptional safari experiences that work seamlessly for families.
Every lodge is carefully vetted. Not just for its level of luxury, but for how it supports you as a parent. From privacy and flexibility to the smaller details that shape how at ease you feel.
Because what matters most is not just where you go, but how supported you feel while you are there.
We take the time to understand each family properly.
Your experience of travel.
Your expectations.
Your concerns, especially the ones you are not always sure how to articulate.
From there, we shape something entirely around you.
There is also a level of understanding that sits behind every recommendation.
A background in guiding.
Years spent documenting Africa’s most exceptional lodges.
A personal standard of luxury that is never compromised.
Everything you see within House of Wild has been experienced, captured, and curated by us.
Nothing is borrowed. Nothing is assumed.
Just a collection of places and experiences we know, trust, and believe in.
This is how I want my children to experience the world.
About the Founder
I'm Jemma Park. Safari photographer, qualified guide, and the mother of a small girl who has done more of Africa than most adults I know.
I know how it feels to stand in a lodge reception with a nappy bag on my shoulder and have no idea whether the next four days are going to work.
Before that, I spent seven years photographing some of the continent's most exceptional lodges. Not as a guest passing through, but from inside the rhythm of each place. You learn a great deal that way, sitting with owners and guides and the people who actually run these places. Mostly you learn that what makes a safari extraordinary is rarely the thing in the photographs.
Holding guiding credentials through FGASA, and years of overland travel across Southern Africa, have made my understanding of the continent both practical and instinctive. I have seen Africa at its most refined, and at its most raw. But most of all, I've found the pieces that work for families. It's still Africa, but it's designed for my family, for your family.
Working in photography put me alongside leading names in luxury hospitality, not just through a lens but deeper into the world of how hospitality works. I was able to advise on guest experiences and discover how lodges are experienced both behind the scenes and by the people who visit them. Some of my photography work has been featured internationally, including in The New York Times, which was the high point of my photography career, and solidified my passion for this continent and how to show it to the world.
But none of it prepared me for doing it as a mother.
I have navigated pregnancy in remote regions and travelled with a young child across South Africa, Zimbabwe and Botswana. I know how it feels to be the only person in the vehicle worrying about a nap. That is the perspective I bring to every family I work with, and it is the one I would have wanted from someone else.
Underneath all of it sits a commitment to conservation and ethical travel. Every recommendation is grounded in respect for the land, for the wildlife, and for the people who make these experiences possible. It's part of how I design my family itineraries, so their little minds, like mine, can take home something bigger than just their safari.
House of Wild is shaped alongside my husband Guy, my partner in travel and in life. Together we have built a life around movement, curiosity, and a deep connection to Africa.
Every journey begins with a conversation.
Tell us a little about your family, and we will begin shaping something extraordinary.
Head on over to our enquiry form and begin telling us about your dream journey with your family: